Celebration of Nari Shakti Week (Women Power Week) 2025 - DO Letter dated 14/02/2025

Annexure-I F.No. 8-3/2023-MD

Day Wise Events:

a. 3rd March: Felicitation of Postwomen/ Female Postmasters / Female BPMs, IPPB Branch Managers/ female counter clerks.

b. 4th March: Felicitations of female achievers at India Post (in the field of Sports, Arts, Literature, Social Media, Science and Technology, Music etc)

c. 5th March: Felicitation of female Customers at counters, selected MSSC customers (who are running independent businesses), female DNK customers.

d. 6th March: Felicitations of female agents (Savings and PLI)

e. 7th March: Success Story Day and felicitation of female Safai Mitras. f. 8th March: Podcast day with Ministers (contents (full podcasts and reel contents to be shared by Directorate)

Instructions to the Circles:

1. Every circle along with its regions and divisions, will celebrate the above-mentioned days for 'Nari Shakti Week (Woman Power Week), 2025'.

2. Minimum 2 good posts (location mentioned felicitation photos and testimonials) are required to be posted each day at Circle and Regional handles, tagging HMOC, HMOSC, India Post and Ministry of Women & Child Development. Contents can be made and posted in regional languages with English subtitles.

3. Hashtags to be used for this campaign are #NariShaktiAtIndia Post, #Empowering WomensWeek, #NamasteNari #NariNaman,

#ProudWomenAtIndia Post, #DakShaktiNariShakti,

4. For 3rd March, felicitation and testimonials of Postwomen (on how proud they feel for delivering to the last mile against extreme weather conditions and all odds), female Postmasters / young female BPMS, IPPB Branch Managers (on how empowered they feel at India Post), female counter clerks (on how proud they are at the India Post counters, the opportunity to serve the people being the face of the Department).

5. For 4th March, felicitation and testimonials of the female achievers from different fields (on how India Post has encouraged them).

6. For 5th March, felicitation and testimonials from female customers from counters (the benefits of the India Post products and quick-efficient services given at India Post's counters), female MSSC account holders who also run an independent business (on how the previous trust India Post had generated from RDS for making this small independent business, helped them to invest in MSSC).

7. For 6th March, felicitation and testimonials are required from the SAS, MPKBY and PLI/RLI women agents (on how proud they are to sell India Post's products, and the unparalleled trust and respect they receive from the customers), women DNK customers (on how DNK facility has given her a reach to global markets).

8. For 7th March (Success Story Day), circles and regions need to identify good inspiring stories of the women officials and GDSS in the field of providing extraordinary services in all weather and impacting rural economy, which needs to be verified by the Divisions. One good reel content is highly expected from each circle and region.

9. Circles are requested to share the best reel contents and a write up (edited or unedited raw footages) with the Marketing Division on mktdiv.dop@gmail.com in 2 days advance for each celebration day to collaborate on Instagram. for any further coordination Inspector Marketing may kindly be contacted over 9432885617